Brand Management is a more extensive and much more strategic activity of any business than marketing alone. An established brand will find favor among consumers who'll not be unwilling to trust a fresh product without many questions being asked under exactly the same brand. This is one instance of brand management and is placed under Brand Management Architecture.
An established brand will find favor among consumers who will be willing to trust a fresh product under the same brand without architecture of brand many questions. This really is one case of brand management and is placed under Brand Management Architecture.
Brand management will realize all the aforementioned stages effectively and will also make the brand stand out when set among other competitive brands. This really is why corporate houses spend millions of dollars annually promoting their brand all over the world. This direction includes instilling a certain level of confidence in the minds of present customers that the quality they expect from the line of products of the particular brand can be anticipated to continue. The Residency Hotel will be trusted by individuals from another state though they never have been there just on account of the mom brand the - 'International Hotels' group. It has been understood to increase by comparing the product with other brands, making a properly managed brand sales more advantageous in the eyes of the investor. For this reason virtually every business has a department looking out for infringement of their brand. This makes brand management more challenging, and at the same time, gets the confidence of the consumer easily.