Theater Home b&w Loudspeakers

An important marketing magazine in the United States, Advertising Age, published Positioning Era in 1972 composed by Al Ries and Jack Trout, which declared the birth of placement”. The picture essentially expresses a method a consumer thinks about the feelings Position your brand and the brand the brand arouses when it is thought about by the consumer. On the basis of these features, which the consumer associates with the brand, the business can build a competitive advantage for its brand.


When this is finished, in the thoughts of consumers, a brand will be established or the consciousness about a particular symbol has basically changed. Perspectives of Brand recognition is how a man sees himself, brand positioning is how this person describes himself and brand consciousness is how this person is looked at by others.


In the thoughts of consumers, a brand will be created when that is completed or the consciousness about a particular symbol has fundamentally transformed. Views of Brand recognition is a man sees himself, brand positioning is how this person describes himself and brand consciousness is how others look at this person.