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Consumers perceive and accept many brands within a certain trade group in different manners. The picture essentially expresses a way a consumer thinks about the feelings Positioning of brand and the brand the brand arouses when it is thought about by the consumer. On the basis of these features, which the consumer associates with the brand, the company can assemble a competitive advantage for its brand.


The image fundamentally expresses a way a consumer thinks about the feelings and the brand the brand arouses when it is thought about by the consumer. On the basis of these characteristics, which the consumer associates with the brand, the business can build a competitive advantage for its brand.


When this really is finished, in the thoughts of consumers, a brand will be established or the comprehension about a particular symbol has basically transformed. In these four steps, the primary task of brand placing” is to have brand value and the brand recognition content orientation communications initiatively convey with the goal consumers. It is very simple; the essence of brand management would be to join other people's views about you and your own opinion about yourself . Many people are confused about the relationship between branding ” and positioning well, it truly is because they confuse branding” itself with brand development and management measures.