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All marketing is about telling a story, and narratives that are credible sell. Brand direction may also make the brand stand out when put among other brands that are architecture of brand competitive and will realize all the aforementioned stages effectively. This makes brand management even more difficult, and at exactly the same time, gets the confidence of the consumer readily.


This is one instance of brand management and is put under Brand Management Architecture. An established brand will find favor among consumers who will not be unwilling to trust a product that is new without many questions under the exact same brand. The Residency Hotel will be trusted by people from another nation though they haven't been there only due to the mother brand the - 'International Hotels' group.


This is one case of brand management and is placed under Brand Management Architecture. An established brand will find favor among consumers that will not be unwilling to trust a product that is new without many questions being asked under precisely the same brand. Individuals from another country will trust the Residency Hotel despite the fact that they haven't been there only due to the mom brand the - 'International Hotels' group.